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Books on coffee recommend the basics of coffee

Books on coffee recommend the basics of coffee

Recently, in various forums and QQ groups, netizens have asked if they want to learn about coffee making and coffee culture. Are there any related books that can be recommended? Today, the editor has sorted out some professional books on coffee, which have been recommended for you for a long time, but they are several books worth reading for coffee lovers: recommendation one: coffee tasting Collection author: (Japan) Taguchi Nursing Publishing House: Liaoning Science

2015-08-12
How long can Starbucks 'high profits last in our country?

How long can Starbucks 'high profits last in our country?

Recently, Starbucks effect continues to rise, China's cultivation of coffee culture Starbucks is an indispensable subject, there are reports about Starbucks in mainland China's high prices and profit margins as high as 32% caused widespread debate. At the factual level, there are mainly two sets of data as follows. First, Starbucks announced the relevant data for the second quarter of 2013, showing that China/Asia Pacific operating profit

2015-09-07
An important factor in the high price of coffee caused by the price of coffee beans

An important factor in the high price of coffee caused by the price of coffee beans

The modern period of coffee in China put aside the glory of Shanghai before liberation, the real development of the coffee industry in Shanghai, including the whole country, is only 10 years. Ten years ago, in the millennium, China's first Starbucks officially opened in Beijing, which also opened a golden decade for the development of China's coffee industry. With Dior and other chain stores on the island springing up all over the country, Costa,TheCo

2015-03-12
An important factor in the high price of coffee caused by the price of coffee beans

An important factor in the high price of coffee caused by the price of coffee beans

The modern period of coffee in China put aside the glory of Shanghai before liberation, the real development of the coffee industry in Shanghai, including the whole country, is only 10 years. Ten years ago, in the millennium, China's first Starbucks officially opened in Beijing, which also opened a golden decade for the development of China's coffee industry. With Dior and other chain stores on the island springing up all over the country, Costa,TheCo

2015-03-12
The concept of Fine Coffee Specialty Coffee (1)

The concept of Fine Coffee Specialty Coffee (1)

The traditional classification of coffee beans is usually based on the classification criteria defined by the coffee producing countries, and then agreed to become common in the international market and traded under such a tacit understanding. For a long time, coffee producing countries have their own classification and evaluation criteria for coffee, which serve as the pricing guidelines in the coffee market. But slowly in recent years, coffee consuming countries have begun to demand unified evaluation criteria.

2014-08-25
Knowledge points of Coffee Raw Bean: the concept of Fine Coffee Specialty Coffee (1)

Knowledge points of Coffee Raw Bean: the concept of Fine Coffee Specialty Coffee (1)

The traditional classification of coffee beans is usually based on the classification criteria defined by the coffee producing countries, and then agreed to become common in the international market and traded under such a tacit understanding. For a long time, coffee producing countries have their own classification and evaluation criteria for coffee, which serve as the pricing guidelines in the coffee market. But slowly in recent years, coffee consuming countries have begun to demand unified evaluation criteria.

2015-12-18
The concept of Fine Coffee Specialty Coffee (1) the third Wave of Coffee Culture and History in the World

The concept of Fine Coffee Specialty Coffee (1) the third Wave of Coffee Culture and History in the World

The traditional classification of coffee beans is usually based on the classification criteria defined by the coffee producing countries, and then agreed to become common in the international market and traded under such a tacit understanding. For a long time, coffee producing countries have their own classification and evaluation criteria for coffee, which serve as the pricing guidelines in the coffee market. But slowly in recent years, coffee consuming countries have begun to demand unified evaluation criteria.

2016-01-23
Coca-Cola enters the mainland coffee market again and takes the lead in Hangzhou.

Coca-Cola enters the mainland coffee market again and takes the lead in Hangzhou.

Unexpectedly, Coca-Cola also has coffee. Is this to compete with Nestle and Starbucks for business? Yesterday, Xiao Qin, who was shopping in a supermarket in the west of the city, accidentally found a new face on the coffee and beverage shelf. After the beverage industry has said goodbye to the golden era of high growth, instant coffee, a niche beverage market with a high compound growth rate of 34.2%, is making it a new favorite in the industry. In contact with Nestle

2016-06-27
Coffee beans are unsalable. Canon Pan has the right to price.

Coffee beans are unsalable. Canon Pan has the right to price.

Price control has always been a prominent feature of coffee bean cultivation and production in Yunnan, but this situation is expected to change. By the end of 2015, Yunnan coffee prices will not have to refer to those in the New York futures market.

2014-05-30
Starbucks responded to China's profiteering and self-rounding selling price is 10 times the cost of materials.

Starbucks responded to China's profiteering and self-rounding selling price is 10 times the cost of materials.

The price is nearly 10 times the cost of materials. Even the price of a mug made in China is nearly half more expensive than that in the United States. He Tianjiao, the price of a mug made in China is more expensive than that in the United States and other places. It is not only coffee that Starbucks sells Made in China mugs. After adding tariffs and transportation costs, the price in the United States is even cheaper than that in China. Travel to the United States during National Day holiday

2015-10-28
Starbucks is accused of profiteering in Huamou with a 30% difference in the price of the same coffee at home and abroad

Starbucks is accused of profiteering in Huamou with a 30% difference in the price of the same coffee at home and abroad

Looking up at the bright sky at a 45-degree angle at Starbucks, you can feel a touch of vulgarity. Will you feel that the consumption inside is high-end and high-end? It is a ubiquitous roadside shop in the United States, but it has become a symbol of petty bourgeoisie life at home. When it comes to Starbucks' popularity among business people and white-collar workers in China, many people do not understand the reasons behind it. Recently, there are media

2014-04-27
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. Some people say that every literary youth has a dream about a cafe, but reality will say that behind every humble small cafe there is a high-cost investment and may end up with nothing.

2014-12-22
Multi-coffee brands compete for the Chinese market, Starbucks faces challenges

Multi-coffee brands compete for the Chinese market, Starbucks faces challenges

Starbucks (Starbucks) is the name of an American coffee chain, founded in 1971, is the world's largest coffee chain, its headquarters is located in Seattle, Washington, USA. Starbucks' retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries, and a variety of coffee.

2016-05-26
Guide to the location of coffee shops: tourism creative area

Guide to the location of coffee shops: tourism creative area

Tourist areas and creative parks are the paradise of personality shops in Shanghai, the more famous Tianzifang, in which there are numerous personality pavilions, and many stores do have good concepts and products. It's just that such a place does not exist in every city, and even if there is, it is only a small piece. And this is not only the cradle of the personality pavilion, but also the tomb of more pavilions. Location selection

2014-06-04
Starbucks + Yoshinoya +7-11 = full-time convenience store

Starbucks + Yoshinoya +7-11 = full-time convenience store

Founded in 2011, Full-time Convenience opened hundreds of stores in Beijing in just four years, approaching the boss 7-11; its second-generation stores pioneered the introduction of drinks and fast food systems into conventional convenience stores, subverting people's understanding of traditional convenience store formats and achieving good results. It presents a unique convenience format for consumers, and explains the needs of this era with a new revolution.

2015-05-12
I would like to warn the

I would like to warn the "small retail investors" of coffee: don't be a giant.

The weaknesses of small retail investors in coffee first talk about the weaknesses of small retail investors. 1. There is a saying in the high-cost industry that cafes have to open up to six stores before all kinds of costs can be optimized. In other words, if you open a single store, the logistics cost, labor cost and supply cost are relatively high. For example, rent a refrigerated car to deliver 200 yuan a day to a storefront and 10 to deliver.

2016-10-15
All kinds of giants have aimed at the coffee market in mainland China

All kinds of giants have aimed at the coffee market in mainland China

The hometown of tea is currently setting off a lively battle for the coffee market. The protagonists involved in the wrestling are business tycoons from all over the world. Recently, Amazon has targeted the coffee market in mainland China and launched online cafes. In fact, since last year, various enterprises have invariably set their sights on the coffee market in mainland China.

2015-10-10
The hometown of tea is setting off a lively battle for the coffee market.

The hometown of tea is setting off a lively battle for the coffee market.

Guide to Jiaxiang: since last year, all kinds of enterprises have set their sights on the coffee market in mainland China.

2015-09-24
Location of coffee shop (3): creative Park / tourist area

Location of coffee shop (3): creative Park / tourist area

There are many people who want to open their own small libraries, but few of them succeed in the end, and most of them cannot pass the hurdle of site selection. According to personal irresponsible statistics, more than 95% of people who have plans to open stores eventually miscarry due to site selection. Tourist areas and creative parks are the paradise of personality shops in many places, among which there are countless personality pavilions, and many stores do have good concepts and products.

2015-03-12
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. The Chinese market has gradually formed a showdown between Starbucks (Special Reading) and COSTA (Special Reading). Hualian Group has real estate resources behind it, so I am afraid that COSTA will have an advantage in site selection.

2016-09-03
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